Service Identity

Jake Salsbury is a personal trainer, fitness professional and massage therapist. After training with him we decided he needed a monogram worthy of a chest symbol, sort of like Superman, because we felt super after the workout under his direction.

Service Identity

When Birdville Independent School District needed a new brand, the natural solution was to use their initials with the pages of a textbook superimposed over the letterforms.

Retail Identity

Creole and Cajun cooking beg for colors that are straight out of south Louisiana and Mardi Gras, so Porché’s (just say “pour-shay”) logo could not to be executed in any other colors than orange, green and purple. "Laissez les bon temps roulez!"

Service Identity

Landscaping is about creating space where people want to be and what better name than Entrance to Eden for a landscaping company.

Promotional Identity

A new project for Historic Fort Worth, SOLD! on Historic Neighborhoods needed a promotional logo that let people who were interested in old homes know what to expect at the one-day event, an also had the “look and feel” of historic architecture.

Service Identity

It is said, “An apple a day keeps the doctor away,” so when it came to creating the logo for Fort Worth Women’s Health Month, combining an apple with the silhouette of a woman to symbolize health was the obvious choice.

Retail/Service Identity

The old library stereotype is of dusty, musty old books stacked row upon row upon row. To show the Fort Worth Library was current, relevant and modern, with such amenities as “wi-fi” at all of their locations, we developed a multi-colored spiral that represents life long learning, made up various shapes and sizes of rectangles representing the variety of the collection.

Corporate Identity

Superior Concrete Fence manufactures a post and rail component fence made out of concrete. What better way to depict the company’s identity than to build a capital S out of fence components.

Promotional Identity

The City of Fort Worth has a fund raising event called The Party in Fort Worth. This past year, Lockheed was the sponsor. Flyin' High with jets was the festive theme!

Product Identity

Sometimes the best logos are the simplest. This is true for this graphic representation of Pine Mountain Vineyards. Based on the shape of a triangle, each element, even the grapes, echoes the other. Clean, crisp and oh so tasty.

Corporate Identity

GPD stands for Global Performance Development, an internal group within Alcon Laboratories, Inc. responsible for improving overall business performance throughout the entire organization, worldwide. The marbles represent the globe and imply business is a game “played for keeps.”

Service Identity

Personal training and fitness are growing industries and use of identity to differentiate businesses and individuals is more important today than ever. Cherry Herzog is a fitness professional and trainer who is also the regional representative and educator for PeakPilates®, the national organization for education and development regarding Pilates. A “signature” line identity, using an abstract butterfly showing movement was a perfect fit for Cherry.